Crafting clear, compelling writing to capture your audience's attention.
Writing
Alisha brings more than a decade of experience as a reporter and writer. She frequently covers the environment, health, science, technology and policy. Her byline has appeared in publications including the Associated Press, the San Francisco Business Times, CQ Roll Call, Fortune, Medium, CityLab and Worth.
Selected writing clips:
Environment
How Conservation Photographers Use Images to Save Our Living World: This story, about the importance of photographers who bring the natural world into sharper focus, won a 2020 California Journalism Award for feature writing.
Health and Science
Biotech Sisterhood is Advocating for Future Women Leaders: This story explores how women who broke barriers in venture capital, business development, and executive positions across biotech are paving the way for the next generation of leaders.
Profiles
Bringing the Community Together Through Food: This feature story highlights Vrinda Quintero, who creates community connections and supports local causes through the food she makes.
Editing
From copyediting to developmental editing services, Alisha brings attention to detail that sharpens your writing.
Selected editing clips:
Born to Swim: This story dives into the world records and career aspirations of Catherine Breed, a competitive swimmer.
Images from the Deep: In this collection of short stories from photographers, they explain the moments when they captured their favorite underwater images.
Cold Hands, Warm Heart: This first-person narrative recounts the thrills and chills of a winter camping trip in Yosemite.
Consulting
Building on her storytelling experience as a journalist, Alisha has spent more than five years applying those skills to creating clear and compelling narratives that engage brand audiences. She accelerated her learning by working as a strategic communications consultant embedded with teams at full-service marketing agencies, global consulting firms, technology companies, and more.
Selected work:
Egen.ai: Alisha collaborated with cross-functional teams across a more than 700-person B2B technology company to shape the new company brand and website. Sharing feedback throughout the website design process, she worked with designers, subject matter experts, and the marketing team to develop copy for bringing the brand to life.