Writing, editing, and content strategy

Selected marketing content:

• Egen branding: Collaborated with cross-functional teams across a more than 700-person B2B technology company to shape the new company brand and website. Shared feedback throughout the website design process, and worked with designers, subject matter experts, and the marketing team to develop copy for bringing the brand to life.

• Retail Recommendation Engine video: Partnered with team members across engineering and sales to write the video script about an AI-powered product.

• Forbes Insights and Intel: Researched, conducted interviews, and wrote stories on AI for a branded content series, including Al And Healthcare: A giant opportunity and How Al can battle a beast-medical insurance fraud.

Journalism

Selected reporting:

• How much should it cost to save a life?

• Community groups take an equitable approach to coastal flooding response

• What enzymes can tell us about human health and global warming

• Bringing the community together through food

• Biotechs have big ambitions for the microbiome

• Can San Francisco finally close its digital divide?

View more writing samples on Contently.

Contact Alisha today to start collaborating.